U.S. Data Privacy Laws Unveiled: A Deep Dive into the Utah Consumer Privacy Act (UCPA)
The Utah Consumer Privacy Act (UCPA), effective as of December 2023, is Utah’s approach to protecting residents’ personal data and online privacy. While generally less stringent than similar laws in California and Virginia, the UCPA gives consumers rights to access and delete their data and to opt out of data sales and targeted advertising. The law focuses on clear business disclosures and limits enforcement to the Utah Attorney General, without a private right of action for consumers.